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  • Writer's pictureDaniel Etoroma

What is a creative strategist? A look at creative strategy in modern video production.

Updated: Jul 18, 2023

A creative strategist is an individual who combines their creative and strategic skills to develop and execute effective video production strategies. They play a crucial role in the planning and development stages of video production, ensuring that the final product aligns with the client's goals and objectives. Creative strategy is essential in taking a traditional video production and making it something meaningful

The responsibilities of a creative strategist may include:

Understanding the client's objectives: A creative strategist works closely with the client to understand their specific goals, target audience, and desired outcomes for the video project.

Concept development: They contribute to the ideation process, brainstorming creative concepts and ideas that will effectively convey the client's message and resonate with the target audience.

Storytelling and scriptwriting: Creative strategists may be involved in crafting compelling narratives and scripts that effectively communicate the intended message and engage the viewers.

Visual and aesthetic direction: They provide guidance on the visual elements of the video, including cinematography, art direction, and overall aesthetic, ensuring that it aligns with the project's objectives and brand identity.

Strategic planning: Creative strategists consider the target audience, market trends, and distribution platforms to develop a strategic plan for maximizing the video's impact and reach.

Collaboration: They work closely with the production team, including directors, producers, cinematographers, and editors, to ensure that the creative vision is effectively translated into the final product.

Performance analysis: After the video is produced and released, creative strategists may analyze its performance, gathering data on viewership, engagement, and feedback. This information can be used to inform future video production strategies.

Overall, a creative strategist within video production is responsible for merging creativity with strategic thinking to develop and execute video projects that are not only visually appealing but also align with the client's goals and effectively engage the intended audience.

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