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  • Writer's pictureDaniel Etoroma

Why working with a creative strategist may be better for YOU!

Updated: Jul 18, 2023

Working with a creative strategist in video production can be more effective than typical media production for several reasons:


1. Strategic Alignment: A creative strategist brings a strategic perspective to the production process. They focus on understanding the client's goals, target audience, and desired outcomes. By aligning the creative elements of the video with these strategic objectives, the end result is more likely to effectively communicate the intended message and resonate with the target audience.


2. Audience-Centric Approach: Creative strategists place a strong emphasis on understanding the target audience. They conduct research and analysis to gain insights into the audience's preferences, behaviours, and expectations. This knowledge allows them to create videos that are tailored to the specific needs and interests of the audience, increasing the chances of engagement and impact.


3. Storytelling Expertise: Effective storytelling is a vital aspect of video production. Creative strategists often possess expertise in crafting compelling narratives that captivate viewers and leave a lasting impression. They can develop storylines, scripts, and visual elements that enhance the emotional connection and engagement with the audience, resulting in a more impactful video.


4. Consistency and Branding: Creative strategists ensure that the video aligns with the client's brand identity and maintains consistency across various platforms. They consider the client's brand guidelines, values, and messaging to ensure that the video enhances brand recognition and reputation. This consistency helps build brand loyalty and trust among viewers.


5. Optimization for Different Channels: Creative strategists consider the distribution channels and platforms where the video will be showcased. They understand the nuances of each channel and adapt the video content accordingly. Whether it's optimizing for social media, television, or other online platforms, a creative strategist can tailor the video to maximize its impact and reach on each platform.


6. Performance Analysis and Iteration: After the video is released, creative strategists analyze its performance by tracking metrics such as viewership, engagement, and feedback. This data provides valuable insights that can be used to iterate and improve future video productions. By continuously analyzing and refining their strategies, creative strategists can enhance the effectiveness of video production over time.


Overall, working with a creative strategist brings a strategic and audience-centric approach to video production. By aligning the creative elements with the client's goals, understanding the target audience, and leveraging storytelling expertise, they can create videos that are more effective in communicating messages, engaging viewers, and

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